Software Ecosystem
for Seiko Watches
A complete digital universe for an iconic brand.
A complex software ecosystem developed for Seiko Hungary — the Japanese watch brand — to support their growth in Europe. The project spans an online shop, a collector's mobile app, and a tightly integrated CRM system.
Seiko Club aims to strengthen the bond between user and brand: delivering superior customer care and adding genuine digital value to every timepiece purchased.
Elevate what already works.
As Seiko is an established brand with well-functioning customer services, we had to design an ecosystem built on their existing processes and data — while simultaneously elevating their services to a new level.
We believe in design and discovery before implementation. So we conducted thorough research before writing a single line of code.
Three pillars.
One ecosystem.
Registered club members access exclusive content, track service history of their watches, discover events, participate in sweepstakes, and measure watch accuracy with a unique precision-tracking feature.
Users can browse all Seiko collections or locate the nearest boutique — all in one beautifully minimal interface.
A full-featured eCommerce platform connected to the Seiko Club app and backend — enabling seamless product browsing, watch finder tools, and boutique locator features.
The shop was designed with a distinctly clean and minimalist style faithful to Seiko’s global brand guidelines, and built to scale across multiple European markets.
With the integration of Bitrix24's CRM, we built a complete ecosystem where all information about users, purchases, and registered watches is managed in one place.
A custom-designed middleware layer handles the precise synchronisation of data from multiple sources — enabling smooth communication between the app, website, and CRM at all times.
Design. Build. Ship.
RGB Kreatív Design Award
The RGB Kreatív Design Award recognises the best Hungarian design solutions related to communication, marketing, and media — awarded to the Seiko software ecosystem for excellence in UX and digital product design.