One moment.
Everything
changes.
A 360° detective game that turns railway safety into a personal experience.
01 / The story
Attention
has to be earned.
What if, instead of another warning, we gave young people a case to solve?
For MÁV and Roxer’s campaign, we built an investigation that unfolds in a browser. Players find themselves at a railway accident scene: exploring, meeting the characters, and piecing the story together.
The aim was to make railway safety feel personal. Something you experience, understand, and take with you.
- Client
- MÁVHungarian Railways
- Creative partner
- RoxerShared concept & production
- Our role
- UX / UI / DevelopmentFrom interface to working game
- Format
- 360° experienceInteractive microsite
02 / The experience
Now you’re
at the scene.
Three perspectives. One story. Select the markers to discover what makes the experience work.
Original game screenshotEvery detail matters
Where would you start?
Choose a numbered point in the image. See how an important message became a story to explore.
03 / The craft
Behind the story,
meticulous craft.
Creative thinking, film and development. Four chapters, one world built together.
Created together with Roxer
A case you want to solve yourself.
With Roxer’s creative team, we looked for a story that could draw young people in. The result was a first-person investigation set at a real railway crossing.
04 / The impact · The first month
They didn’t just visit.
They stayed.
people reached by the campaign
website visitors
average time on site
completed the game
Industry recognition
An experience that stood out.
05 / Awards
RGB Kreatív Design Award
Az Év Honlapja
2021
Best.net
Hipnózis
2022
Arany Penge
2022From our partner
I was impressed by how natural and seamless our collaboration was from day one. Cubicfox brought real ideas to the table and gave us confidence that every technical challenge would be handled. The results speak for themselves.
The next story is yours