We scaled up.
Then we chose
to scale back.
Most agencies grow to get bigger. We grew — then deliberately got smaller. Not because we failed. Because we found something better.
Built from
scratch.
On purpose.
It started with a clear conviction: software agencies were too slow, too opaque, and too disconnected from business reality. We wanted to build something different — a studio that thought like a product company, not a service firm.
We started small, in Hungary, with a handful of developers and designers who cared more about the outcome than the invoice. Every project was a chance to prove that good software could be built fast, transparently, and beautifully.
The early years were scrappy. Long nights, tight budgets, and the kind of intensity that only a young team with something to prove can sustain. It worked. Word spread. Clients came back. Then they sent their friends.
We were good.
But we were
spread thin.
At 30+ people with projects running in parallel across multiple verticals, something quietly started to slip. Not deadlines. Not quality on any single project. But the level of focus and ownership that made us great in the first place.
"We had built a good agency. But we wanted to build an exceptional one. Those are two very different things — and you can't have both without making hard choices."
We rebuilt
around what works.
In 2023, we made the decision that most agencies never have the courage to make: we deliberately shrank.
We restructured around a lean, senior-only core team. We cut the number of simultaneous projects. We embedded AI into every step of our process — not as a gimmick, but as a genuine force multiplier that lets a small team do what a large team used to.
It meant turning away work. It meant hard conversations. But it also meant that every project we take on now gets the full weight of our best thinking — and that's the only version of Cubicfox we want to be.
You don't get an agency.
You get the team.
The person you meet in the first call is the person building your product. No bait-and-switch. No account managers. Direct access to the people who care.
Ready to work together?
Work with the team
that chose depth
over scale.
We have space for a few new projects. If what you've read resonates — let's talk about yours.