Precision drones.
Precision web.
Custom website + full brand identity for Hungary’s agricultural drone innovators. Built to convert farmers into demo bookings.
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About
ABZ Innovation is a Hungarian agricultural drone technology company. They optimize precision farming — crop management, chemical reduction, data-driven field decisions. They needed a modern, scalable website to introduce their drone fleet and convert visitors into demo bookings.
Cubicfox also designed their new visual identity from scratch: logo, color system, typography, and brand manual. Website and branding were delivered together.
“We built the digital presence ABZ deserved — a site that feels as precise and forward-thinking as the machines they make.”
The Challenge
Three problems. One launch.
Challenge 01
→ No template fit
WordPress's default template options didn't meet the requirements — everything needed to be custom-built from scratch, with no compromise on design.
Challenge 02
→ Custom admin panel
A user-friendly admin interface was needed so the ABZ client team could manage content, drone specs, and FAQs independently — no developer needed.
Challenge 03
→ Identity from zero
ABZ had no finished visual identity. Before touching the website, we designed the logo, color system, and typography — and delivered a full brand manual.
The Solution
From brand zero to live in parallel.
01
Brand Consultation
Started with discovery sessions to understand ABZ's market, competitors, and ambitions. Defined brand values and visual direction before any design work began.
02
Visual Identity System
Designed logo, color palette, typography, and iconography. Delivered a comprehensive brand manual covering all usage rules — digital and print.
03
UX/UI Design & Prototype
Mapped the information architecture, designed all page templates in Figma, and built a clickable prototype reviewed and approved by the client before development.
04
Custom WordPress Build
Built a fully custom WordPress theme — zero page builders, zero template compromises. Custom Gutenberg blocks let the ABZ team self-manage all content. Development and design ran partially in parallel to hit the hard launch deadline.
Brand Identity
Built from nothing. Designed for global.
New logo — delivered with full brand manual
The Result
Launched on time, on spec.
A fully custom website where drone buyers and farmers can easily find their way. The visual identity gave ABZ a competitive, international-grade brand presence.
Demo-first UX
Every conversion path ends at a demo booking. The site architecture funnels drone buyers straight to a request form.
International presence
The redesigned brand holds up in 12+ markets — the visual identity benchmarks against European agri-tech leaders.
Self-managed CMS
The ABZ team updates drone specs, FAQs, and testimonials independently. No dev ticket, no delay.
Active in
The team behind the machines
Precision farming,
at scale.
ABZ operates across 12+ countries, working directly with farms and cooperatives to reduce chemical use and increase yield through drone-assisted precision agriculture.